Within the framework of the “Discover Your Profession - Business Administration” project, St. Andrew the First-Called Georgian University hosted the third and final meeting on February 25 on the topic “How to Build a Successful Business.”
The session was led by Gia Piradashvili, founder of “Chateau Meresa” and “Winiveria,” who shared many years of practical experience in entrepreneurship, business development and market positioning.
The lecture covered the initial stages of starting a business, the process of shaping an idea, risk management, the importance of strategic planning and the role of decisions that determine a company’s growth and sustainable development. Special attention was given to the challenges faced by modern entrepreneurs and the skills required to build a successful business.
The meeting was held in an interactive format. Students had the opportunity to ask questions, discuss practical cases and better understand the stages a business goes through from an idea to a real product and a successful brand.
The final meeting concluded the three-day lecture-seminar series, during which participants explored various areas of business administration, the specifics of the banking sector and professional opportunities related to ESG and cybersecurity.
On the third day, participants received certificates confirming their active participation in the three-day lecture-seminar series, highlighting the program’s importance for senior school students in the process of career orientation.
St. Andrew the First-Called Georgian University expresses its gratitude to Gia Piradashvili for sharing his professional experience and to all participants for their active engagement. The project aims to support young people in making informed career decisions and to present opportunities for professional development.
